Advertising, marketing and public relations managers
High opportunity occupation
Career Overview
Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations.
Job Titles
Duties
Advertising, marketing, public relations and e-business managers:
- Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments
- Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations
- E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities
Earnings
Earnings is income that workers receive in exchange for their labour. Depending on the type of employment, earnings can be in the form of wages (hourly), salaries (fixed monthly or annual) or self-employed earnings.
Work Environment
# Workers Employed
12,960% Employed Full Time
69%Work is done typically in an office environment.
Career Pathways
Progression to senior management positions is possible with experience.
Related Careers
Occupational Interests
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For more about occupational interests visit Skills for the Future Workforce > Characteristics.
Here are the top occupational interest(s) for this career profile:
Education, Training and Skills
Advertising and public relations managers:
- A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
- Several years of experience in an advertising, public relations or communications officer position or in a related occupation
Marketing managers:
- A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
- Several years of experience as a sales, marketing or public relations representative or in a related occupation
E-business managers:
- A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet services
- Experience in website design, interactive media development, data administration or information systems analysis or experience related to website content
Education programs in B.C.
The following program areas are related to this occupation:
- Marketing
- Communication/Media Studies
- Computer Information Systems/Science
- Computing Science/Systems Related
- Information Technology Management
- Journalism
- Public Relations
Skills
Every job calls for a certain set of skills. Knowing those skills is the first step in finding a good career fit.
Here, you will find the 10 most relevant workplace skills. Some are more important to achieving success in a certain career than others. These skills may come naturally to you or you may need to gain them through education, training and experience.
See the list of work-related skills below, ranked in order of importance for this career. Check out the list and see if this career matches your skills—take that first step!
Talking to others to share information effectively.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Understanding written sentences and paragraphs in work-related documents.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Being aware of others’ reactions and understanding why they react as they do.
Convincing others to change their mind or behaviour.
Communicating effectively in writing as appropriate for the needs of the audience.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Being able to solve novel, ill-defined problems in complex, real-world settings.
Adjusting actions in relation to others' actions.
Labour Market Statistics
Discover data, facts and information that have been gathered and analyzed. Learn about the characteristics of the economy and labour market in B.C.
Employment
Find out about employment types and trends by region and industry.
Employment
12,960Employment by Region
| Region | Employment | % Employment of this Occupation |
|---|---|---|
| Cariboo | 125 | 1.0% |
| Kootenay | 150 | 1.2% |
| Mainland/Southwest | 10,155 | 78.4% |
| North Coast and Nechako | 40 | 0.3% |
| Northeast | 15 | 0.1% |
| Thompson-Okanagan | 930 | 7.2% |
| Vancouver Island/Coast | 1,535 | 11.8% |
Labour Market Outlook
The B.C. Labour Market Outlook is a 10-year forecast of the expected supply and demand for labour in the province. It’s usually updated every year. The purpose is to provide British Columbians with the knowledge to make informed decisions on careers, skills training, education and hiring.
Forecasted Job Openings (2024-2034)
6,430Forecasted Job Openings
Forecasted Employment Growth Rate
Composition of Job Openings
Job Openings by Region (2024-2034)
| Region | Job Openings | Avg. Annual Employment Growth |
|---|---|---|
| Cariboo | 30 | 1.3% |
| Kootenay | 50 | 0.5% |
| Mainland/Southwest | 5,110 | 1.9% |
| North Coast and Nechako | 0 | -0.5% |
| Northeast | Not available | Not available |
| Thompson-Okanagan | 520 | 1.7% |
| Vancouver Island/Coast | 710 | 1.2% |
Industry Highlights
Learn about the opportunities in B.C.'s major industries, including employment trends, earning potential, locations of work and more.
Forecasted Job Openings by Industry
| Industry | Job Openings (2024-2034) |
|---|---|
| Professional, Scientific and Technical Services | 2,750 |
| Retail Trade | 780 |
| Information, Culture and Recreation | 510 |
| Repair, Personal and Non-Profit Services | 340 |
| Finance, Insurance and Real Estate | 290 |
Resources
Resource information is currently not available.
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