person working on a tablet on a grassy hill

Business development officers and market researchers and analysts

(NOC 41402)
Annual Earnings
$92,142
Training, Education, Experience and Responsibilities
University Degree
Job Openings
(2024-2034)
2,360

Career Overview

Business development officers and market researchers and analysts:

  • Do research, prepare policies and manage programs to encourage industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services
  • Work for government departments, international organizations, marketing firms and business associations
  • May be self-employed

Job Titles

Aboriginal economic development officer
Advertising analyst
Agriculture and food sector development consultant
Agriculture and food sector marketing consultant
Agri-food sector marketing consultant
Analyst - market research
Area development officer - government
Business development officer
Business issues lobbyist
Category sales analyst
Commerce officer
Commercial development officer - government
Commercial research analyst
Community development consultant
Community economic development consultant
Community economic development officer
Economic development consultant
Economic development officer
Economic development officer - Aboriginal communities
Economic forecaster
Economic research officer
Industrial commissioner
Industrial development officer
Industrial development representative
International development and assistance researcher
International marketing specialist
Manufacturers' association analyst
Market analyst - non-financial
Marketing analysis specialist
Marketing analyst
Marketing analyst - non-financial
Marketing analytics analyst
Marketing data analyst
Marketing project officer - market research
Marketing researcher
Marketing research specialist
Market intelligence analyst
Market research analyst
Market researcher
Market research specialist
Mining industry development consultant
Northern development analyst
Northern development officer
Program delivery officer - business development
Program officer - international development agency
Regional development analyst
Regional development officer
Regional economic development agency officer
Regional industrial development officer
Rural development officer
Sales analyst
Small business counsellor
Tourism consultant - government
Tourism development officer
Tourism development officer - government
Tourism industry consultant
Tourism industry specialist
Tourism services coordinator - government
Trade promotion officer
Visitor interpretation services coordinator - government

Duties

Business development officers and market researchers and analysts perform some or all of the following duties:

  • Develop policies and manage programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Carry out social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial projects, community and business associations and government agencies
  • Consider business opportunities and develop strategies to attract venture capital
  • Respond to inquiries from members of the business community and general public about development opportunities
  • Review and evaluate commercial or industrial development proposals and give advice on procedures and requirements for government approval
  • Do surveys and analyze data on the buying habits and preferences of wholesale or retail customers
  • Evaluate customer service and store environments
  • Do comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop e-commerce strategies
  • Give advice on planning and starting new businesses

Earnings

Earnings is income that workers receive in exchange for their labour. Depending on the type of employment, earnings can be in the form of wages (hourly), salaries (fixed monthly or annual) or self-employed earnings.

Annual Earnings

$92,142

Provincial Hourly Rate

High$66.67/hr
Median$44.18/hr
Low$17.40/hr
Source: B.C. Labour Market Information Office, derived from 2024 Job Bank Wage data

Work Environment

# Workers Employed

5,255

% Employed Full Time

64%
Source: 2021 Census

Work takes place in a conventional indoor office setting.

Career Pathways

Progression to managerial positions is possible with experience.

Occupational Interests

It’s important to understand what kinds of occupations align with your interests.

For more about occupational interests visit Skills for the Future Workforce > Characteristics.

Here are the top occupational interest(s) for this career profile:

Investigative
Investigative
Enterprising
Enterprising

Education, Training and Skills

  • Bachelor's degree in economics, commerce, business administration or public administration is required
  • Certification as a certified economic developer (Ec.D.) may be required
  • Certification as a certified marketing research professional (CMRP) may be required

Education programs in B.C.

The following program areas are related to this occupation:

  • Marketing
EducationPlannerBC Logo
Find out more information about programs offered specifically for this career.

Skills

Every job calls for a certain set of skills. Knowing those skills is the first step in finding a good career fit.

Here, you will find the 10 most relevant workplace skills. Some are more important to achieving success in a certain career than others. These skills may come naturally to you or you may need to gain them through education, training and experience.

See the list of work-related skills below, ranked in order of importance for this career. Check out the list and see if this career matches your skills—take that first step!

Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

73%
Complex Problem Solving

Being able to solve novel, ill-defined problems in complex, real-world settings.

72%
Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

71%
Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

70%
Writing

Communicating effectively in writing as appropriate for the needs of the audience.

68%
Speaking

Talking to others to share information effectively.

68%
Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

67%
Active Learning

Understanding how new information could be used to solve current and future problems in making decisions.

65%
Monitoring

Keeping track of and assessing your performance, other individuals, or organizations to make improvements or take corrective action.

57%
Systems Analysis

Determining how a system should work and how changes in conditions, operations and the environment will affect outcomes.

56%

Labour Market Statistics

Discover data, facts and information that have been gathered and analyzed. Learn about the characteristics of the economy and labour market in B.C.

Employment

Find out about employment types and trends by region and industry.

Employment

5,255
Source: 2021 Census

Employment by Region

Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
Region Employment % Employment of this Occupation
Cariboo 35 0.7%
Kootenay 60 1.1%
Mainland/Southwest 4,045 77.0%
North Coast and Nechako 60 1.1%
Northeast 20 0.4%
Thompson-Okanagan 445 8.5%
Vancouver Island/Coast 595 11.3%
Source: 2021 Census

Labour Market Outlook

The B.C. Labour Market Outlook is a 10-year forecast of the expected supply and demand for labour in the province. It’s usually updated every year. The purpose is to provide British Columbians with the knowledge to make informed decisions on careers, skills training, education and hiring.

Forecasted Job Openings (2024-2034)

2,360
Source: B.C. Labour Market Outlook

Forecasted Job Openings

Forecasted Employment Growth Rate

Composition of Job Openings

Source: B.C. Labour Market Outlook

Job Openings by Region (2024-2034)

Cariboo
Kootenay
Mainland/Southwest
North Coast and Nechako
Northeast
Thompson-Okanagan
Vancouver Island/Coast
Region Job Openings Avg. Annual Employment Growth
Cariboo 10 0.3%
Kootenay 10 0.8%
Mainland/Southwest 1,880 1.9%
North Coast and Nechako 10 0.3%
Northeast Not available Not available
Thompson-Okanagan 230 1.3%
Vancouver Island/Coast 230 1.3%
Source: B.C. Labour Market Outlook

Industry Highlights

Learn about the opportunities in B.C.'s major industries, including employment trends, earning potential, locations of work and more.

Forecasted Job Openings by Industry

IndustryJob Openings (2024-2034)
Professional, Scientific and Technical Services1,030
Finance, Insurance and Real Estate180
Retail Trade160
Manufacturing140
Public Administration130
For additional industry information, visit the Industry Profiles page.
Source: B.C. Labour Market Outlook

Resources

Resource information is currently not available.